Sourcing Using Blogging Platforms

One thing that is all too easy to do is to get into a sourcing rut. For example, going to the same wells of talent (i.e. Linkedin, Google, etc.) each time you have a sourcing chore, mining it for what its worth, and then feeling like you’ve done all you can do and basically…feeling stuck. Hey, it happens! This is the reason you want to always be on the lookout for new sources to exploit for your various recruiting needs. How? Glad you asked.

One thing I do is to keep up with news stories about social networks. Which social networks are growing? Which social network recently received additional funding? Which social network will potentially acquire another social network? Stuff like that. Why? The bigger a social network, the more likely you will find data about people and their jobs. To give you an idea of a good news article, check out the quote below from SocialBeat (a part of the VentureBeat website).

Tumblr, a social media network made up of millions of personal and business blogs, is seeing massive traffic growth, but is undergoing equally big growing pains.

Activity on the network of Tumblr blogs skyrocketed over the first half of the year and reached about 1.7 billion page views in the month of August. (Automattic’s, an older, more established blog platform, recently reported 2.1 billion monthly pageviews.) But Tumblr, which employs about 10 people, has been unable to provide service for hours at a time to its users, because of high traffic.

“It’s got humongous potential, and humongous potential to fail,” said JD Rucker, president of Hasai Media, a digital marketing firm that builds Tumblr blogs for corporate clients. “We know it can fail. It was down 10 hours straight in July. It goes down way too often. How are they going to turn a profit without pissing people off?”

Both WordPress and Posterous, another competing blog service, have experienced downtime, but not nearly at the rate or amount that Tumblr has, Rucker said.

So, when I read this article, the first thing I did was experiment on Tumblr and Posterous. What I wanted to know was:

  1. How many resumes were posted on these sites?
  2. How many occupations were listed on their profile pages? (If at all…)
  3. Were they easy to mine with Google?

Here are a few search strings I used and what I found (at least, at this writing).



Hmm…. It looks like both sources could provide a few needles in a haystack. However, Tumblr definitely would have more needles to find. So while I thought they were interesting as a source for resumes, I was not blown away. I glanced back at the article again and focused a bit more on WordPress. Since they have been around longer, I was confident that I would be more impressed by them as a source for resumes and I was correct.


This is good, very good in fact, but about to be MUCH better. Why? Microsoft announced that it was deleting its blogging platform – Spaces and directing everyone to WordPress.  This is great news for Sourcers because Windows Spaces has 7 million plus bloggers. Hmm… how many of those 7 million blogs have resumes on them?

Article Continues Below

• my.resume (16,700 results)

• project.manager (368 results)

• (845,000 results)

• occupation:programmer (2,330 results)

Hmm… although I did not find as many resumes as I would like, its nice to know that there were almost a million searchable profiles available.  Wouldn’t you agree?

Happy Hunting!

Over the past decade, Jim Stroud has built an expertise in sourcing and recruiting strategy, public speaking, lead generation, video production, podcasting, online research, competitive intelligence, online community management, and training. He has consulted for such companies as Microsoft, Google, MCI, Siemens, Bernard Hodes Group (acquired by Findly) and a host of startup companies. Presently, Jim Stroud serves Randstad Sourceright as its Global Head of Sourcing and Recruiting Strategy. In that role, he alleviates the sourcing headaches of Randstad clients worldwide. 
Jim Stroud has created and sold five online properties, managed an award-winning blog, published a weekly newsletter for jobseekers, a recruiter training magazine and co-hosted a popular technology podcast. Jim Stroud has also produced multiple web series devoted to such topics as: job search, recruiting, technology and language learning. Jim Stroud has been quoted by such publications as Globe and Mail, US News and World Report, Wall Street Journal and The Atlanta Journal and Constitution., Entrepreneur Magazine, Black Enterprise, and The HR Examiner have all cited Jim Stroud for his digital influence. Jim Stroud also served as the emcee of SourceCon, the premier global conference on sourcing for three consecutive years. He has also presented as a keynote speaker at Sourcing Summit Europe, Sourcing Summit Asia, the Australasian Talent Conference, Recruiters Hub NZ, and TRU London. 
Jim Stroud is the author of 5 HR related books, producer of the "Its all recruiting" podcast and the YouTube series - "The Jim Stroud Show." More details highlighting his career and his work history can be found on his blog -
When not online, Jim Stroud suffers from withdrawal symptoms that can only be soothed by chocolate chip cookies and family time.


3 Comments on “Sourcing Using Blogging Platforms

  1. You missed the point. People read blogs. Many companies declare that their biggest win, by far, in attracting interest to their business/products is what they say on their blogs. Blogs are useful for sourcing NOT to find resumes (what a strange idea…) but to reach people who will respond or find people (members) who are interested in the topic of the blog.

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