eMarketer Reports Twitter User Annual Growth Rate Will Continue to Fall

Screen Shot 2014-05-29 at 9.16.05 AMA recent report from eMarketer predicts that the Twitter user growth rate will continue to fall in coming years. User growth percentage in 2012 was 49% while growth in 2013 was only in the 30% range. By 2018, eMarketer predicts the new user growth rate to be at around 10%.

Other interesting findings:

– In 2014, the Asia-Pacific region will account for 32.8% of all Twitter users, compared with 23.7% in North America.

– New user growth will be heavily focused on emerging markets in the coming years.

– eMarketer predicts Twitter will have close to 400 million users by 2018.

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Read more about the report here.

Does this information surprise you at all?

Jeremy Roberts, SPHR, is VP, Customer Experience at HiringSolved. He is the previous Editor of SourceCon. Prior to joining the ERE Media team, he spent over a decade working as a recruiter, sourcer, and sourcing manager. This time was spent in diverse environments, including third party agency settings (retained and contingent), recruitment process outsourcing (RPO) providers, and internal corporate HR departments. His previous employers include the MHA Group, Ajilon Finance, Korn Ferry Futurestep, Raytheon Space and Airborne Systems, and Randstad Sourceright, US. He resides in Corinth, TX with his wife and 3 children.


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