Don’t Be That Sourcer – Improve Your Subject Line Skills

Most sourcers know that one of the most important components of a well-crafted email lies in the subject line. In fact, 35% of email recipients open email based on the subject line alone. Given this statistic, you can imagine the importance for writing catchy email subject lines. is a website that makes it easy and simple to check how suitable your subject line is. Simply enter your subject line and click evaluate and you get a score, marketing information, and their advice.

Subject line – Are you the Michael Jordan of Java Developers?


I got a score of 75 which is good. Now look at why. I lost 11 points due to mobile or length. I am content that this subject line isn’t mobile friendly. However, it is best to remember that 35% of business professionals check email on a mobile device.

It is recommended that you use words with less than eight characters, I lost eight points for that. This is bad news for anyone sourcing for an electroneurodiagnostic technician II.

I lost 14 points for not creating a sense of urgency, but I gained four points for using you and you’re, or in other words making it about the candidate.

As you can see, it is a pretty good website that can help you craft better subject lines when reaching out to potential candidates. It also gives you advice on what to do and how to make it better. Their website provides a ton of information on email marketing, mistakes you should avoid, and much more. It is a one-stop shop for email campaigns.

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This website features a lot of information on email marketing and subject lines that can be very valuable to sourcers and recruiters alike. Most recently, I have found that mobile is a big deal in email marketing and emails that work on a desktop don’t always work on a mobile device. The first rule of mobile email marketing is to create a subject line that will fit on the mobile screen without scrolling whenever possible. We saw this analysis and best practice in the example that I provided earlier. My subject line was too long, and not mobile friendly.

This is a great website that provides very helpful information and creative ideas on writing subject lines and email marketing. It’s free to use but will require you to enter and email address and phone number after testing multiple subject lines.


Dean Da Costa has more than 16 years of staffing/recruiting experience in Fortune 100 companies. He was recently named the single "most online influential recruiter."


5 Comments on “Don’t Be That Sourcer – Improve Your Subject Line Skills

        1. I would have, but I am sure my score would have tanked. 🙂 I do like the concept of the tool/analysis, but of course it is focused on marketing and not recruitment, and while there are similarities, there are also critical differences.

  1. Ah..the mighty open rate metric. Always good to know but so much more is needed in recruitment marketing.

    I’ve recently begun using iCIMS Connect application and their Email Campaign feature. It’s “Recruitment Email Marketing” packaged up the way I’ve been looking for it do be done for 10 years all within the ATS…

    Open Rate >> Click Rate >> Apply Rate >> Hire Rate


    Open Rate tells you about the subject line quality and relationship/brand quality.

    Click Rate tells you about your email content and targeting.

    Apply Rate tells you more about your targeting.

    Hire Rate tells you about your quality of pipeline.


    Going to be an interesting 2017 for recruitment. I think I’m seeing a shift in landscape and what comes from it will be interesting as we do a 3 year run into 2020.

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