Association of TA Professionals Releases First Standard and Metrics for Measuring Sourcing

The Association of Talent Acquisition Professionals (ATAP) released its first measurement standard this week at the Fall 2018 SourceCon conference in Atlanta.

The set of four metrics for measuring Sourcing was developed by an ATAP committee and will be recognized going forward as the standard for measuring sourcing functions and individual sourcing professionals across the Talent Acquisition profession.

The ATAP committee used well defined criteria and multiple validation points including conference debates and surveys to develop the standard metrics that sourcing functions, professionals, and related vendors will be encouraged to adopt moving forward.

The 4 Metrics for Sourcing

The four metrics selected are:

  •      Submittal to Business Acceptance;
  •      Time to Submit;
  •      Pipeline Conversion;
  •      Sourcing Satisfaction Score;

“There is little consensus to date around standard definitions, frameworks, roles, processes, and fair measurements of the sourcing function,” said ATAP Committee Lead Nicole Dessain. “I am very proud of the work the committee has done to get this initial standard in the hands of practitioners so collectively we can iterate on it.”

ATAP Executive Director Ben Gotkin added: “We are excited to launch this first formal standard, which as a part of ATAP’s mission is the start of our journey to define and measure the Talent Acquisition profession.”

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A whitepaper describing the standard in detail will be available to ATAP members on the ATAP website ( starting on September 27, 2018. The whitepaper also includes a standard definition for sourcing, a description of the validation process, detailed guidelines on how to calculate and implement each metric, a list of sourcing metrics for future consideration, and recommendations for how to address common barriers to sourcing metrics success.

Q&A is Welcome on this Initial Standard

The initial version of this standard will be open to ongoing questions and comments as the standard transition into a curation phase. Questions and comments will be considered for future iterations of the standard, and can be submitted through ATAP’s members-only Facebook group or by sending an email to

Founded in 2016, the Association of Talent Acquisition Professionals (ATAP) is the only global, member-driven non-profit representing all of talent acquisition. ATAP established the Professional Code of Recruiting Integrity, builds a common body of knowledge for and advocates on behalf of the profession, and fosters an inclusive community of all professionals who have talent acquisition responsibilities.

Ben Gotkin is the executive director of the Association of Talent Acquisition Professionals (established in 2016) and principal consultant at Recruiting Toolbox. He draws from over 24 years of recruiting experience in a variety of tactical and strategic leadership roles at organizations including Recruiting Toolbox, Marriott International, RSM, The MITRE Corporation, Intelsat, and BAE Systems.  

As a consultant/trainer and in his practitioner roles, his expertise has ranged on topics including recruitment strategies and processes, sourcing, interviewing & selection techniques, recruitment technology, program management, college recruiting, employment branding, and more. He was the founder and a past-president of the Washington, D.C.-based recruiter community, recruitDC. He has also served on The Candidate Experience Awards Council, was a board member of WTPF (a Washington, D.C.-based HR organization), and was an Expert Advisor with the Human Capital Institute. He has been the author of several recruiting blogs, has written and been quoted in articles for numerous recruiting-focused websites and major national publications, and has been a featured speaker and panelist at the ERE Expo, Talent42, Recruiting Trends Conference, SRSC, SourceCon, Social Recruiting Summit, and WTPF. He is a graduate of the University of Maryland at College Park with a bachelor’s degree in Psychology.


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