Are you a LinkedIn Inmail spammer?

Yesterday, we shared several new LinkedIn updates. The big change that will be affecting LinkedIn Recruiter users is the fact that LinkedIn will soon start punishing users who have Inmail response rates below 13%. Here are the details of the program directly from the LinkedIn blog:

“We’re determined to improve the member and recruiter experiences. So in January we stopped enabling Recruiter users from sending free InMails to Group members who are second- and third-degree connections. Since then, overall InMail response rates have increased 25 percent. And starting in August:

  • We’ll notify Recruiter users if their InMail response rate drops below 13 percent on 100 or more InMails sent over a 14-day period, and give them tips to help increase it.
  • After this one-time notification, users who continue to have a less than 13 percent response rate will only be able to send one-to-one InMails for a 14-day period.
  • After the 14-day period, users who meet the threshold will be able to send bulk InMail messages. Users who don’t will not be able to send bulk InMail messages for another 14-day period.”

The guests on #SourceCon Live discussed the issue last week.

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What do you think? Is a 13% response rate too high of a requirement? Are LinkedIn Inmails effective anyway?

Jeremy Roberts, SPHR, is VP, Customer Experience at HiringSolved. He is the previous Editor of SourceCon. Prior to joining the ERE Media team, he spent over a decade working as a recruiter, sourcer, and sourcing manager. This time was spent in diverse environments, including third party agency settings (retained and contingent), recruitment process outsourcing (RPO) providers, and internal corporate HR departments. His previous employers include the MHA Group, Ajilon Finance, Korn Ferry Futurestep, Raytheon Space and Airborne Systems, and Randstad Sourceright, US. He resides in Corinth, TX with his wife and 3 children.

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1 Comment on “Are you a LinkedIn Inmail spammer?

  1. I don’t think that it is going to affect too many users in reality. I understand the principle behind the change and that they are trying to create a good user experience. Depending on the space/function that you sourcein – IT, HR, R&D, Engineering, Sales, Marketing… You do see some differences in the way that people interact. Being an Engineering (Manufacturing focused) Sourcer, I typically will see a little slower turnaround time on messages and a slight dip in response rate in comparision to my counterparts in Accounting/Finance and Sales/Marketing. My target people are not sitting in front of a computer all day – nor do we want them to here – we want them out on the plant floor 🙂 .
    Overall – it is another rule, another thing to worry about – but it makes you think, be more creative and authentic in how you communicate. Sometimes all that is needed is a push outside of your comfort zone to keep things fresh and stay competitive in the field.

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