Yesterday, we shared several new LinkedIn updates. The big change that will be affecting LinkedIn Recruiter users is the fact that LinkedIn will soon start punishing users who have Inmail response rates below 13%. Here are the details of the program directly from the LinkedIn blog:
“We’re determined to improve the member and recruiter experiences. So in January we stopped enabling Recruiter users from sending free InMails to Group members who are second- and third-degree connections. Since then, overall InMail response rates have increased 25 percent. And starting in August:
- We’ll notify Recruiter users if their InMail response rate drops below 13 percent on 100 or more InMails sent over a 14-day period, and give them tips to help increase it.
- After this one-time notification, users who continue to have a less than 13 percent response rate will only be able to send one-to-one InMails for a 14-day period.
- After the 14-day period, users who meet the threshold will be able to send bulk InMail messages. Users who don’t will not be able to send bulk InMail messages for another 14-day period.”
The guests on #SourceCon Live discussed the issue last week.
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What do you think? Is a 13% response rate too high of a requirement? Are LinkedIn Inmails effective anyway?